A Canadian company is hoping to give the ugly side of the beauty salon industry a makeover.

Greencircle Salons is a collection of businesses focused on sustainable environmental practices. Registered salons get access to a recycling and repurposing program that keeps hair, foils, colour tubes, plastics, paper, chemicals and other used salon products out of the garbage and away from the water supply.

"The unfortunate reality is that there are over (19,051 kilograms) that are being rinsed down the sink of hair salons every single day," Scott Moon, business development specialist for Greencircle Salons, told CTV News.

The company recently expanded into the U.S. and its hope is to make the salon industry in North America sustainable by 2020.

Moon says close to 1,000 salons can be counted among the company's ranks. A listing of Greencircle Salons across North America can be found here. The Revolution Hair Studio in Montreal's suburb of Beaconsfield, Que. is one of the Greencircle salons in Canada.

Its owner Tamara Rifai told CTV Montreal that many customers are unware of the waste that is created in the beautification process.

"Everybody gets their hair cut, coloured and I don't think they realize that all that waste goes somewhere," said Rifai.

But Rifai said Greencircle makes cutting down on all that waste very simple.

"They're so organized. They're so helpful. They come in and give you all these boxes and little containers and our waste is much more organized now," she said.

Other recycling efforts see hair get a second life as booms. Cuttings are stuffed into nylon bags and are used to absorb oil spills like the 2010 Deepwater Horizon disaster in the Gulf of Mexico.

At the Revolution Hair Studio, customers get charged a dollar or two as an eco-fee, but the owner says they've embraced the change, and know they're playing a small part in helping keep the planet beautiful.

"It is really seamless and easy, and I can't believe we weren't doing this before," said Rifai.

With a report from CTV's Montreal Bureau Chief Genevieve Beauchemin