Local campaign hopes to raise $100K, help children in need during holidays

Amanda Patrick (right) and Paul Alexander, sales consultant with Barrie Chrysler (left) with a box of donated toys from last year's 'Gift-a-Family' campaign (Source: Amanda Patrick/Supplied)

For the second year in a row, the ‘Gift-a-Family’ campaign is hoping to make the holidays happier for children and families in need throughout Barrie.

The campaign provides decorations, gifts, dinner and other holiday items to children and families who may not have the means or the time to experience the full joy of Christmas.

“The holidays are supposed to be a time of joy and fun for kids, but for some kids, it’s a reminder of what they don’t have,” said Amanda Patrick, the founder of the campaign, and a local business owner of LADR Consulting. “Giving back during this time not only brings light to children who may otherwise feel forgotten, but it also strengthens our community. It’s important that every child knows they are valued and cared for, no matter their circumstances.”

Patrick says she grew up in a family of four kids with a single mom who never sought help.

“Going back to school after Christmas was especially hard. I didn’t have the stories or new gifts that other kids did, and it left me feeling left out and unseen,” recalled Patrick. “I know there are kids out there feeling the same way, and the ‘Gift-a-Family’ campaign is my way of reaching them, making them feel seen, and helping to boost their self-esteem during the holidays.”

Patrick also experienced tragedy when she was just 13 years old. Three children lost their lives in a hide-and-seek accident in her home, suffocating in an antique wooden chest that had no holes and, therefore, limited oxygen supply once they were hiding in it.

“This experience left an indelible mark on my life,” said Patrick. “Their loss has stayed with me all these years and drives me to honour their memory by bringing joy and support to other children.”

24 years later, Patrick also hopes to raise awareness about child safety through the campaign, educating the public about proper antique maintenance to prevent tragedies like the one she experienced.

The ‘Gift-a-Family’ campaign exceeded its goal in its inaugural year last holiday season by supporting 91 children and raising $75,000 in five weeks.

An example of children the campaign helped was a 10-year-old boy and his 12-year-old sister who slept on a leaking blowup mattress that would deflate overnight. The campaign gave them a brand-new bed with warm, cozy bedding, a fully decorated Christmas tree, a warm meal, and holiday gifts.

This year, Patrick says she already reached more than 60 children, and that her goal is to raise $100,000 while reaching 100 children.

“Exceeding our goal last year was both humbling and inspiring. It showed me just how much our community cares and is willing to step up to support kids in need,” said Patrick. “This year, we’re aiming even higher, and reaching our fundraising goals would mean we can make a lasting difference in the lives of even more kids. It’s not just about gifts. It’s about lifting spirits, building self-worth, and creating memories that these children will carry with them.”

Patrick emphasized that the only way for the campaign to identify children who are in greatest need is through anonymous nominations from community members who know them personally, such as teachers, coaches, neighbours or family friends. She also invites all local businesses, organizations and community members to sponsor families so that she could help as many as possible.

The ‘Gift-a-Family’ campaign runs through the end of November. Patrick urges anyone interested in contributing to anonymously nominate a child, become a sponsor, submit a donation, or simply spread the word.

More information could be found on the LADR Consulting website.