Priest: Ex-Chrysler CEO Lee Iacocca prized family above fame
In this March 28, 1990, file photo, Chrysler Corporation Chairman Lee Iacocca sits in a 1990 Dodge Viper sports car as the Chrysler in the 90's six city tour makes a visit to New York. (AP Photo/Osamu Honda, File)
The Associated Press
Published Wednesday, July 10, 2019 3:15PM EDT
BLOOMFIELD HILLS, Mich. -- A priest eulogizing ex-Chrysler CEO Lee Iacocca says the master pitchman prized kindness above success and family above fame.
The Rev. Howard Lincoln spoke Wednesday at the funeral of Iacocca, who died July 2 at 94 in Bel Air, California. Lincoln, who had been Iacocca's priest, travelled from California to the church in the Detroit suburb of Bloomfield Hills for the service.
Iacocca put the Mustang in Ford's lineup in the 1960s and two decades later resurrected Chrysler. He was famous for TV ads from that time, in which he said: "If you can find a better car, buy it!"
Still, Lincoln says, the blunt-talking, cigar-loving executive was courteous to everyone. The priest added Iacocca told him that next to his family, his successful career "really hasn't mattered at all."