Hyundai unwrapped its edgy Enduro Concept car at the 2016 Canadian International Auto Show in Toronto on February 11..

The Hyundai Enduro Concept is a three-door compact crossover that’s designed for urbanites. It resembles a more vertical, bulked-up Veloster model, with an elongated hood, low ride height and low-profile tires.

Its front fascia starts out similar to the brand’s current models with a signature hexagonal front grille, but its design language turns to concept with a brushed-aluminum blade jetting out from both its front fenders and wrapping around to the bottom of the grille. The brushed-aluminum blade also assists the concept in improving air distribution by redirecting air into the side intakes for less aerodynamic drag. Its headlights also take the form of a blade, this time in a straight form that works its way from the concept’s massive wheel arch to the front of the hood, bolstering the look of the Enduro Concept.

As you take a walk to its back end, the Enduro Concept starts to resemble a hatch moreso than a crossover. It shows off its sporty side with a central dual-tip exhaust system, as well as side intakes that imitate the ones in the front. The lines off the back wheel arches flow horizontally through the rear, above the exhaust.

While more often than not concept car interiors are closed off from the public, the car reveals plenty of vertical switches  along the centre console of the Enduro. The steering wheel features a spoke-and-handle molding straight from what you would find on a bicycle. According to Hyundai, many of the vehicle functions can be controlled via a remote control situated on the dash.

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Under the hood, the Enduro Concept sports a 2.0-litre four-cylinder engine. A horsepower number hasn’t been indicated, but we do know that the engine is matched to Hyundai’s new seven-speed dual-clutch transmission.

At this point, it's not clear whether this concept signals Hyundai’s futuristic design language, or if the brand simply wanted to use to gauge public reaction. Its funky design is similar to that of the Nissan Juke, and if produced it would appear to be a natural competitor, along with other compact crossovers such as the Mazda CX-3, Honda HR-V and Fiat 500X.