ORCHARD PARK, N.Y. -- Renovations to Ralph Wilson Stadium are helping spark a jump in season-ticket sales for the Buffalo Bills.
Vice president of marketing Marc Honan says the team has passed the 44,000 mark, which already tops the total in each of the past four seasons. Honan provided the update on Thursday during a media tour of the $130 million in renovations taking place at the stadium.
The upgrades include new fan-friendly amenities, such as larger concessions stands, a sports bar, easier access into the stadium and wider concourses.
Honan says team studies indicated fans are more upbeat with the Bills' direction, despite a 6-10 finish last year that extended Buffalo's playoff drought to 14 seasons.
The Bills sold 42,450 season tickets last year, and had topped 44,000 just 13 times in their 54 seasons.
