EDMONTON - The Edmonton Oilers have shown their support for young LGBTQ players in a colourful way.

Players hit the ice at Rexall Place on Sunday for a skills competition with their sticks wrapped in special rainbow-coloured hockey tape.

Pride Tape is an initiative spearheaded by the University of Alberta Institute for Sexual Minority Studies and Services.

Oilers defenceman Andrew Ference helped launch the campaign in December.

Ference admits he never would have imagined openly discussing LGBTQ issues when he first started his career, but believes most people now realize "it's the right thing to do."

He says the entire National Hockey League team got behind the idea right away.