Sharp's new Quattron+ aims at resolution higher than HD
Senior Vice President, Strategic Product Marketing, Sharp Electronics Marketing Corporation of America Jim Sanduski speaks during a news conference announcing the new lineup of Sharp televisions, including a 4K lite, at the Consumer Electronics Show press day on Monday, Jan. 6, 2014, in Las Vegas. (AP Photo/Isaac Brekken)
Published Monday, January 6, 2014 12:47PM EST
Last Updated Monday, January 6, 2014 2:07PM EST
LAS VEGAS -- Japanese electronics maker Sharp is bridging the gap between expensive 4K TVs and HD versions with an in-between solution that's also priced in the middle.
Its new Quattron+ technology doubles the vertical resolution of a high-definition set by chopping the existing pixels in half. Meanwhile, it uses a mathematical formula to double the horizontal resolution for everything but certain parts of an image.
According to Sharp, that gives its Quattron+ televisions 16 million subpixels, versus 8 million for its Quattron line and 6 million for HD. It's a middle ground before stepping up to a 4K TV, also known as "ultra HD," which has 24 million subpixels.
Quattron+ TVs can receive 4K signals. A 70-inch model is expected to retail for about $3,200.