No, Twitter as people know it is not coming to an end, says the company's CEO.

In a series of tweets, Twitter boss Jack Dorsey attempted to snuff out rumours that the social media giant was planning to implement an algorithmic timeline, similar to that used by Facebook, which would cater to what it thinks people most want to see.

Since Twitter's launch, tweets have been organized in reverse chronological order.

On Saturday, Dorsey assured users that "Twitter is real-time" and it is "here to stay."

Earlier on Saturday, a report that Twitter was planning to introduce the changes to its timeline as early as next week sent users into a frenzy, with many using the hashtag #RIPTwitter to express their angst over the alleged change.

Dorsey, who co-founded Twitter nine years ago, has shown a willingness to change key tenets of Twitter's platform, since he returned as the company's CEO in October.

In November, the company changed the term "favourites" to "likes" – a term that has been traditionally used by Facebook.

Dorsey has also hinted that the company is exploring the possibility of loosening its 140-character restriction, which has been central to its format since its inception.