Created as an Internet prank, the idea behind the NoPhone might actually appeal to some smartphone junkies. A block of plastic with the weight and dimensions of an actual smartphone, the concept is designed to reassure anyone attempting to cut down on their screen time by leaving their real device at home.

The NoPhone doesn't come with a state-of-the-art processor, a high-definition wide screen or a high-resolution camera for taking selfies. On the other hand, it doesn't require charging or software updates and it is waterproof and shatterproof.

Although this plastic prototype is not for sale, the designers behind the project have created a website parodying standard high-tech marketing techniques, including a list of "special features" and user testimonials.

Check out the NoPhone website: nophone.eu

Watch a video demo of the NoPhone: vimeo.com/101581599