There was a not-so-positive vibration running through the internet on 4-20, as many accused Snapchat of promoting blackface with its Bob Marley-themed filter.
The popular photo and video-sharing app introduced the Marley filter to commemorate April 20, which is treated as a marijuana-themed holiday by cannabis enthusiasts.
The filter allows users to superimpose Bob Marley's face, dreadlocks and rasta hat over their own face in messages sent to friends.
But many have come out against the filter, accusing Snapchat of racism and of diminishing the singer's legacy.
Stop disrespecting Bob Marley @Snapchat
— TekeeKarlo (@KarloInTheEnds) April 20, 2016
Am I the only one concerned that the Bob Marley @Snapchat filter is somewhat akin to 'blackface'?
— Yayo (@yimmyayo) April 20, 2016
I have so many issues w the Bob Marley filter
— kj (@kk0sh) April 20, 2016
The Bob Marley filter is tasteless, not because of race, but because he has absolutely NOTHING to do with 4/20.
— Mac. (@MacAndCheeks) April 20, 2016
Lifelong goal of being black was finally achieved because of the Bob Marley filter. Thank you @Snapchat
— Alec Schmitz (@Schmitz_23) April 20, 2016
I'm confused as to how the Bob Marley @Snapchat filter made it through all stages of development without someone saying "um no."
— Abby Nierman (@abbyybba) April 20, 2016
Snap is really gonna just disrespect Bob Marley like he's todays mascot? Please remember he was more than someone who smoked
— Maki Elainie ♀ (@anbecit) April 20, 2016
The practice of blackface, which involves white people wearing makeup and pretending to be black, has long been considered insensitive and racist.
In response to the backlash, Snapchat released a statement Wednesday saying the feature was created in collaboration with Bob Marley's estate.
"The lens we launched today was created in partnership with the Bob Marley Estate, and gives people a new way to share their appreciation for Bob Marley and his music," read the statement.
"Millions of Snapchatters have enjoyed Bob Marley’s music, and we respect his life and achievements."
