Obama ad implores women to ‘do it with a great guy’
Published Friday, October 26, 2012 3:10PM EDT
Last Updated Friday, October 26, 2012 8:31PM EDT
A flirtatious new ad intended to bring out young female voters to re-elect Barack Obama is drawing attention for its comparison of voting to a woman’s “first time.”
The ad features Lena Dunham, creator and star of HBO’s ‘Girls,’ a show that follows the sex and dating lives of four young women.
“Your first time shouldn’t be with just anybody, you want to do it with a great guy,” Dunham advises viewers. “Someone who really cares about and understands women, someone who cares if you get health insurance and specifically whether you get birth control. The consequences are huge.”
Dunham goes on to say her first voting experience was “a line in the sand” between being a girl and becoming a woman.
But initial reaction to the one-minute ad appears to be mixed.
While some comments on YouTube applauded Dunham, others called the ad “creepy” and “tasteless” and said it encouraged men to think of women strictly in terms of their sex value.
With over 275,000 views by Friday afternoon, roughly 60 per of those who voted on the video disliked it.
The spot was also slammed as offensive on conservative blog sites.
The ad comes on the heels of a new poll that shows Obama has lost ground with female voters, a demographic he won easily in the 2008 election and one where Romney has had difficulty.
Democrats have tried to play up Obama’s appeal with women, warning about new challenges to abortion laws if the Republicans win and relentlessly mocking a debate comment by Romney about summoning “binders full ofwomen” when he was governor of Massachusetts.
Romney has also had to deal with controversial comments by Richard Mourdock, an Indiana senate candidate he endorsed. Mourdock recently said that if a woman becomes pregnant through rape, it’s God’s will.
Rhetoric appears to be ramping up in both camps in order to sway undecided voters with less than two weeks to go in the closely contested race to the White House.