July will be a hair-razing month for women planning to participate in Julyna, a fundraising campaign for cervical cancer that is being marketed as the female counterpart to Movember -- but one Canadian graduate student says she won't be participating.

The fundraiser, which asks women to creatively choose a "style for their hair down there" according to the campaign's website, is "icky" Meredity Dault told CTV.ca on Wednesday.

"I'm very supportive of raising awareness of things," the Queen's University cultural studies student said, but Julyna normalizes the expectation that young women need to shave or wax their pubic hair.

Dault said she is not angry about the campaign but is wary of the month-long "media stunt" which she feels further objectifies women's bodies.

"I'm all for celebrating vaginas and encouraging women to get annual pap smears (the goals of this fundraising campaign)", the 35-year-old student wrote in her blog The Last Triangle last week. But there is a difference between sporting an ironic moustache for Movember and "carving up" one's pubic hair.

In the blog entry, which is part of the Dault's thesis, she goes on to say "it feels like the fundraising equivalent of a bunch of nice middle class white women learning to pole dance."

Dault said she is not opposed to women shaving or waxing their pubic hair, but says there is a difference between performing female sexuality and understanding it. The norm, she said, that females should shave or wax their private areas comes from pornography.

She added that most men would probably cringe at the idea of waxing "their bits in a cute way" even if it was for a good cause.

Originally christened with a number of other names -- including muffember, bevember and vulvember -- according to the fundraiser's website, Julyna was launched by Vanessa Willson and her friends in Toronto.

The goal is to raise $60,000 for the Canadian Cancer Society to further the research for cervical cancer.

According to Julyna's website, cervical cancer is the second-most common cancer among women aged 20 to 44. It's estimated that 1,300 Canadian women will be diagnosed with the cancer this year.

The primary cause of cervical cancer is the human papillomavirus which affects approximately 75 per cent of sexually active men and women at least once in their lifetime.

Julyna will culminate with a $60 black tie event in downtown Toronto on July 28.