As the U.S. northeast braced for a "crippling and potentially historic" winter storm, residents prepared for the wintry blast that could see parts of the region buried under up to 60 centimetres of snow.

Social media users posted photos and videos online of bare and empty shelves, as residents scooped up bottled water, bread, meat and other supplies.

 

 

 

Bread anyone? �� #walmart #bread #nobread #blizard #rhodeisland #wpri

A video posted by Molly Clareee (@princess_mcb) on

 

I guess the early bird does get the worm �� #nobread #cleanedout

A photo posted by ����SHE BAD �� (@ohsopretty_dree) on

 

Milk, I actually needed #blizzard #snowmageddon

A photo posted by Eileen O'Donnell (@eileenpodonnell) on


Even the typically kale-stocked shelves of Whole Foods were ransacked at this Brooklyn location:

Meanwhile, others couldn't help but poke fun at the impending storm.

Memes referencing Game of Thrones and the 2004 film "The Day After Tomorrow" were all making the rounds online

 

State and city officials issued formal warnings:


And then there were more jokes:


Twitter users appeared united in their distaste for the Weather Channel's decision to name the storm "Juno." Many blasted the fact that the potentially history-making storm shared a name with the 2007 indie film about teen pregnancy, starring Ellen Page.