An Arizona-based company is taking a unique look at a lady who can be found in almost any restaurant, café or public store.
Axosoft, a software development company, has re-imagined the woman in a triangle dress who marks bathrooms all over the world. Instead of a tent-shaped frock, the company’s version of the symbol shows a woman wearing a superhero cape.
Axosoft released the illustration -- and their corresponding “It Was Never A Dress” campaign -- at the Girls in Tech conference in Arizona earlier this week. And now the image of the cape-clad woman has taken the social media world by storm.
The "It Was Never a Dress" website says the image and campaign are “an invitation to shift perceptions and assumptions about women and the audacious, sensitive, and powerful gestures they make every single day.”
In the coming weeks, the campaign is asking women to submit stories, images and ideas to start a conversation about perceptions of women, the website says.
Twitter users are already on board, with many of them sharing the image and celebrating their inner superhero.
Imagine this on school washrooms: empowering young girls, raising more respectful sons. @axosoft #ItWasNeverADress https://t.co/DaErsnBYpL
— Monique Fabregas (@MoniqueFabs) May 1, 2015
@AmyGSFN @jenna @axosoft My son saw this and said, "Yeah! We use the superhero mommy bathroom!" Thank you. :)
— Erin Caton (@erin) April 30, 2015
@TheCynja @axosoft Every lady needs a superhero cape in her wardrobe. It's my go-to fashion basic on most days. :-)
— Heather C. Dahl (@heathercdahl) April 30, 2015