Watch out Andrew Hammond, there's a new Hamburglar in town.
McDonald's revealed the latest incarnation of the iconic, burger-obsessed criminal on Wednesday to mostly negative reviews on social media.
The mascot is seemingly coming back to the company's advertising after a 13-year absence.
The classic animated version of the villain, with his chubby cheeks and snaggletooth, have been replaced by a slim, real-life edition.
The new Hamburglar has also traded in his famous black cape and wide-brimmed hat for a trendy trench coat, red sneakers and a smaller fedora.
Many people have taken to social media to crack jokes about the mascot's outfit change.
Looks like an extra from #MagicMikeXXL has a new side gig. #Hamburglar https://t.co/9hAN1y516X
— Lance Burson (@lanceburson) May 6, 2015
Pretty sure new Hamburglar is actually 1990s WWF wrestler the Repo Man. @sundownmotel back me up here. pic.twitter.com/Wy0T7AUSGd
— Chris Welch (@chriswelch) May 6, 2015
Pretty sure that the new Hamburglar is the Trivago guy in his only other clean outfit.
— Butter Chicken (@MrButterChicken) May 6, 2015
It's official: everything from my childhood has been ruined. #Hamburglar pic.twitter.com/fPOcDvNzI9
— Olivia Hack (@GoodOliviaHack) May 6, 2015
The rebrand comes after McDonald's saw its profits drop by 15 per cent last year, with sales tumbling in regions around the world.
The fast-food giant also gave Ronald McDonald a makeover last year, giving him his own Instagram account. McDonald's also introduced a new mascot named "Happy" last year, which was quickly labelled as terrifying on social media.
