The ‘Body Positive' movement is gaining traction, and even New York Fashion Week is on board.
Plus-size clothing brand Addition Elle is set to appear on the official New York Fashion Week calendar for the first time, and the label will be presenting its latest collection with the help of models Ashley Graham and Jordyn Woods.
The Montreal-based brand, which has previously shown twice during the city's fashion week but never as part of the official schedule, will showcase Woods' collaborative capsule collection for ‘Love and Legend' and Graham's latest pieces for her eponymous line as part of its presentation.
It will also mark its Sept. 11 show with a week-long pop-up store selling items fresh from the runway, as well as a selection of pieces from its range of private brands, with brand representatives on hand to offer bra fittings and styling tips.
"We are so excited to be a part of the IMG Fashion Week schedule and to share the fashion forward collections that demonstrate there are no limits with regard to size," said Roslyn Griner, Vice President of Visual Planning and Marketing at Addition Elle, in a statement.
Addition Elle's inclusion in the official fashion week lineup could be indicative of a wider change within the New York fashion industry -- last February saw several brands use fuller-figured models for their Fall/Winter 2017 shows, including Michael Kors, Prabal Gurung and Christian Siriano.
This year also marked Prabal Gurung's collaboration with plus-size lingerie label Lane Bryant -- a brand that has previously teamed up with Siriano, in addition to Lela Rose, Sophie Theallet and Isabel Toledo.
The Addition Elle pop-up store will be open from Sept. 11-17 at 134 5th Avenue. New York Fashion Week will run Sept. 7-14.
