A doll with realistic, average proportions that became the darling of crowdfunders when it was introduced back in the spring is now available for sale, just in time for the holidays.

The Lammily doll – dubbed by many as “the Normal Barbie” -- went on sale on her own website this week, retailing for US$25.

Also for sale are seven custom-made outfits (though they won't be ready for shipping until mid-January), and a $6 package of "Lammily marks."

The clear, vinyl "marks" stickers take the realistic factor up a notch, allowing users to give their doll moles, acne, cellulite, stretch marks and more.

Lammily is the brainchild of Pittsburgh-based graphic designer Nickolay Lamm, who decided on a whim to draft up a doll with normal proportions as a backlash to overly skinny fashion dolls.

He made Lammily with the measurements of the average 19-year-old, with a full waist, normal-length legs, and feet firmly planted flat on the ground.

When Lamm posted photos of a 3-D model of his doll side-by-side with a Barbie, the images went viral, and parents were soon writing to him, demanding to know where they could buy the doll.

Before Lamm knew it, he was raising money through crowdfunding to mass produce the doll. He set a target fundraising goal of $95,000; he received instead $501,000 in pledges.

The first 19,000 dolls will go out next week to more than 13,000 backers. But there are also 25,000 more dolls ready to be shipped before the holidays.

Lamm hopes to extend the line even further in the new year.

"In the future, I see the Lammily line including dolls of different ethnicities and different healthy body shapes," he writes on the Lammily blog.

"Lammily’s wardrobe will be realistic as well. I can see her wearing outfits similar to what you buy. Lammily’s clothing line will incorporate a range of fashions so that there is something for everyone."

Lammily also released a video this week that shows one of the dolls being transformed into a "typical fashion doll" much the way magazine digitally alter celebrity photos to fit beauty ideals. The changes are then erased with the tagline "Time to Get Real".