The city of Montreal is set to launch a cheeky tourism campaign for its 375th anniversary next year that will play on Canada's reputation as a polite, serial apologizer and Montreal's reputation for being the party capital of the country.

Dubbed "Sorry," the campaign will launch primarily in Toronto -- with which Montreal enjoys a friendly rivalry -- and New York, which is a short plane ride away.

"Dear neighbours from Toronto and New York, we're turning 375 in 2017 so we'll be celebrating all year!" reads a message from the tourism campaign.

"We're going to make a lot of noise…Sorry! We live right next door so of course, you're welcome to come and join us. Your neighbour, Montréal."

Throughout 2017, the city will host 175 activities that include distinctly wintry, Canadian events like an ice canoe challenge, outdoor hockey tournaments and music festivals.

Montreal is hoping to become top of mind as a travel destination in 2017, a year when the whole of Canada also marks a milestone birthday: its 150th anniversary.

For the occasion, visitors will be granted free admission into the country's national parks throughout 2017.

To kick off the landmark year, the annual New Year's Eve celebration on Ottawa's Parliament Hill promises to be the biggest yet, with a pyromusical show and fireworks display and a performance by Canadian pop princess Carly Rae Jepsen.