Barbie has teamed with non-profit organization "She Should Run" to produce female president and vice president dolls in a bid to highlight female leaders.
The dolls are also intended to offer products that enable leadership storytelling and "expose girls to inspiring careers that are underrepresented by women."
Although Barbie has run for president in the past, this is the first time that she will be running on an all-female ticket, now uniting with the new vice president Barbie.
The dolls will be available from today on Shop.Mattel.com, in a variety of hair colors, skin tones and face shapes and are sold in packs of two, for $24.99. They are set to roll out to retailers across the U.S.
Commenting on the tie-up, Lisa McKnight, General Manager and Senior Vice President of Barbie said: "We see this doll set as a timely and topical platform to further the conversation around female leadership. We are proud to partner with She Should Run to help elevate its message and show girls that they can be and do anything."
