CTV Inc., together with Rogers Media Inc., today announced the appointment of Keith Pelley, one of Canada's most respected sports broadcast veterans, as President of the consortium that will build and lead the strategic plan for coverage of the 2010 Olympic Winter Games in Vancouver/Whistler and 2012 Olympic Summer Games in London.

The appointment becomes effective following the 2007 Grey Cup.

Today's announcement marks the first step in the creation of the CTV-Rogers Olympic consortium. In his new role, Pelley will be responsible for building the organization, overseeing its day-to-day operations, the complete sales and marketing initiatives surrounding the Games, and creating the multi-platform Olympic coverage plan which includes all facets of production, scheduling and the recruitment of on-air talent.

Pelley has excelled in the sports and sports broadcasting industries for 21 years, most recently as President and CEO of the Toronto Argonauts, where under his leadership, the team won a Grey Cup in his first full year with the organization (2004). Prior to that, Pelley was President of TSN, capping a 16-year tenure at Canada's leading specialty network. Throughout his career, Pelley has worked extensively with amateur sports, including involvement in three Olympic Games: 2002 in Salt Lake City, 2000 in Sydney and 1996 in Atlanta. 

"Keith is the perfect choice to build and lead a winning Olympic team that will deliver unprecedented choice and coverage for the Games of 2010 and 2012," said Ivan Fecan, President and Chief Executive Officer of CTVglobemedia and CEO of CTV Inc.

"The Olympic Games are the pinnacle of sports and sports broadcasting. The magnitude of the coverage planned by CTV and Rogers is revolutionary and one of the largest endeavours in Canadian television. I am truly honoured and excited to lead the charge," said Pelley. "I have worked with so many talented individuals throughout my career and feel very fortunate to have spent the last four years with a first-class organization like the Toronto Argonauts, run by two first-class individuals who have resurrected the brand in this city."

"As a past President of TSN, we're obviously very familiar with the kind of skill-set Keith brings to this company and I'm personally delighted to have him back on our team," said Rick Brace, President, CTV Inc. "His track record, leadership, passion and instinct have been evident throughout his 20-plus-year career. We look forward to building towards 2010 with Keith at the helm."

"Rogers Media looks forward to working with Keith on our Olympic coverage on Rogers Sportsnet, OMNI, and the Rogers radio group," said Tony Viner, President and CEO, Rogers Media. "Keith will lead a talented group of broadcasting professionals from both Rogers and CTV."

In February 2005, CTVglobemedia and Rogers Media Inc. earned the Canadian broadcast rights for the 2010 and 2012 Games and announced wall-to-wall plans for more than 4,000 hours of coverage across multiple platforms; the most comprehensive Olympic coverage ever for Canadians. (See "About Olympic Coverage Plans" for more information.)

About Keith Pelley

Pelley began his career at TSN in 1986 as an Editorial Assistant in the SportsCentre newsroom. He worked his way up to Senior News Producer and Event Producer for CFL, curling, tennis and baseball. In 1995, Pelley left TSN and joined FOX Sports as Producer for the NFL and NHL. He returned to TSN in 1997 as Senior Vice-President of Programming & Production and in 2001 was appointed President of TSN, where he secured key NHL and CFL broadcast rights packages and was instrumental in the creation of the network's weekly CFL staple Friday Night Football.

In 2003, Pelley joined the Toronto Argonauts Football Club as President and CEO, where under his guidance, the club rose in popularity with average home game attendance more than tripling in just four years. In his first full year with the club, Pelley helped guide the Argos to the 2004 Grey Cup title. Throughout his broadcasting career, Pelley freelanced for various networks including CTV, CBC, CBS, ESPN, Turner Sports Inc. and The Disney Channel.

Pelley devotes much of his time to numerous charitable organizations and serves on the Board of Special Olympics Canada, Canadian Sports Hall of Fame, and Tourism Toronto. He is also the Chair of the Sports Celebrity Festival in support of Special Olympics, is on the Outreach Committee for Kingsway Lambton Church, and is a founding Board Member and current Chair of The Argos Foundation - Stop The Violence. In 2006, Pelley was named the Etobicoke Business Person of the Year and the Miles Nadal JCC Sportsman of the Year.

About Olympic Coverage Plans

CTVglobemedia/Rogers Media's plans for the 2010 and 2012 Olympic Games will provide Canadians with more coverage on more platforms in more media and more languages than ever before. The consortium will deliver continuous coverage in both English and French 24 hours a day, for a total television commitment of more than 4,000 hours over both Games. As announced, wall-to-wall coverage of the Games will be available on the following platforms:

  • Over the air television and radio with CTV (English), TQS (French), OMNI 1 & 2 and Rogers Radio (51 stations)
  • Specialty television with TSN, Rogers Sportsnet, RDS, OLN and RIS Info Sports
  • Additional television coverage with APTN (Aboriginal People's Television Networks) and ATN, a South-Asian national cable and satellite service
  • Mobile platforms with Bell Mobility and Rogers Wireless
  • Online on The CTV Broadband Network