YouTube will soon give viewers the option of paying a monthly fee to skip ads. On Wednesday, the online video service sent a letter to its most-popular content creators asking them to sign off on new contract terms to allow for the change.
The new YouTube Kids mobile app targets young children with unfair and deceptive advertising and should be investigated, a group of consumer advocates told the Federal Trade Commission in a letter Tuesday.
Ontario native Matthew Santoro, who specializes in creating videos based on BuzzFeed-style lists, is one of the fastest-growing personalities on YouTube, steadily pulling in millions of views for creations such as 10 Creepy Urban Legends That Turned Out To Be True and 5 Lies School Taught You.
In a survey of 1,500 13-to-18-year-olds commissioned by Variety, respondents were asked to rank 20 well-known personalities in terms of authenticity, approachability and influence. YouTube stars made up the top five.
YouTube will launch a new subscription music service, the company acknowledged Tuesday after being dragged into a public dispute over royalties that will result in the blockade of some independent artists' music videos.