Discount retailer Target says it is opening 23 additional stores in Canada, including its first stores in Quebec and Nova Scotia. The stores are scheduled to open this fall, and include 14 opening on Sept. 17 and nine opening on Oct. 18.
Cautious consumers and costs associated with the ramp up of its Canadian expansion will likely lead to weaker results for the remainder of the year, Target said Wednesday, as it reported a drop in second-quarter earnings.
After a recent customer-satisfaction survey found Target is floundering in the eyes of Canadian consumers, experts are suggesting the disappointment might be the result of too much early hype over the American retail giant.
Hudson's Bay Co. appears to be winning more praise from shoppers, while Target has lost ground in recent months but both retailers trail Costco in customer-satisfaction, according to surveys from Forum Research.