Giddy fans of the Super Bowl champion New England Patriots chanted "Brady! Brady!" and clambered atop massive snowbanks for better views as players danced and waved their way through Boston in a Wednesday parade celebrating their fourth NFL title.
Seattle Seahawks coach Pete Carroll is standing by the decision to throw on the 1-yard line in the closing seconds of the Super Bowl and defending offensive co-ordinator Darrell Bevell, giving credit to Malcolm Butler for making the clinching interception.
U.S. insurance company Nationwide says it was only trying to raise awareness about child safety when it created a disarmingly sombre ad that went over like a lead balloon during the Super Bowl Sunday night.