TORONTO -- Despite Kanye West's protestations, the 57th Annual Grammy Awards sent Canadians scrambling to check out Beck's "Morning Phase."
For the week after the versatile Californian's contemplative record took album of the year at the awards gala, "Morning Phase" experienced a 409 per cent sales increase in Canada, according to data provided by Nielsen Entertainment.
Further, his song "Heart Is a Drum" experienced a 787 per cent streaming jump this past week in Canada after he performed it with Chris Martin in the telecast.
The other major Grammy beneficiary north of the border was Annie Lennox, who performed her "Fifty Shades of Grey"-affiliated cover of Screamin' Jay Hawkins' "I Put a Spell on You" during the telecast.
Streams of her version leaped 459 per cent in Canada, said Nielsen, and her album sales increased by 399 per cent.
The other singles to apparently impress Canadians were AC/DC's "Rock or Bust" (streams of which jumped by 90 per cent), Hozier's "Take Me to Church" (43 per cent increase), Sia's "Chandelier" (39 per cent), Sam Smith's "Stay With Me" (34 per cent) and Ed Sheeran's "Thinking Out Loud" (24 per cent).
Sheeran's album sales shot up at a faster pace, growing by 187 per cent.
Meanwhile, Tony Bennett and Lady Gaga's collaborative album, "Cheek to Cheek," saw its sales grow by 174 per cent in Canada, while ELO, Pharrell and AC/DC also saw album sales boosts greater than 100 per cent.
