Conde Nast to launch Vogue, Wired video series
This undated image from video released by Conde Nast shows a scene from the new web series 'Fighting Weight.' Conde Nast is launching a slate of original Web series, continuing the publisher's push to expand its stable of magazines into multimedia programming. Conde Nast will debut on Tuesday, March 12, 2013 online channels on YouTube and other video destinations for Glamour and GQ. (AP Photo / Conde Nast)
The Associated Press
Published Wednesday, May 1, 2013 9:20PM EDT
NEW YORK -- Conde Nast is launching a slate of web series inspired by its the fashion magazine Vogue and the technology monthly Wired.
The media company announced the new digital programming in a presentation to advertisers on Wednesday. The Vogue- and Wired-inspired shows follow similar digital video initiatives for Conde Nast's Glamour and GQ.
Amid dwindling print profits, the venerable publisher has been seeking to capitalize on its popular stable of magazines. It recently formed the Conde Nast Entertainment division to develop digital video, TV shows and films that trade on the brands of its magazines.
Conde Nast said Wednesday it's adding a total of 30 new lifestyle series based on Vogue, Wired, Glamour and GQ.