TORONTO - What's a moustache worth?

Movember, the global charity that encourages growing a moustache to raise funds and awareness for prostate cancer, says 246,060 Canadians participated in this year's campaign.

And those "Mo's" raised $36.6 million for Prostate Cancer Canada, well above last year's total of $22.3 million raised by nearly 119,000 Canadians.

This makes Canada the leading country in the global Movember movement and Movember co-founder Adam Garone says donations are still coming in.

Movember is a month long fundraising campaign where men start November with a clean-shaven face, then grow a stylish moustache throughout the month.

This hairy ribbon is designed to start conversations about prostate cancer and men's health issues.

"Such incredible support from across the country," Garone said Thursday in a release.

"Thank you for helping to change the face of men's health."

Funds raised go to research and survivorship programs driven by Prostate Cancer Canada.

"We are overwhelmed at the number of Canadians who have supported the prostate cancer cause by growing and grooming a moustache and having conversations about the disease," said Steve Jones, president of Prostate Cancer Canada.

Over the coming year Movember will be updating and social networking sites with details of programs funded.

The International Man of Movember will be announced later this month.