Shoppers at a Winnipeg grocery store were checking out more than just the produce aisle this week.

Hundreds of curious Winnipeggers showed up at a local Safeway to shop for the perfect mate after the unusual dating event was organized online for Tuesday night.

People looking for love were told to tie a bag on their wrist, shopping cart or basket to identify themselves as single. A clear plastic bag denoted the person is straight, while a green bag indicated LGBTQ.

Amid the boxed cereal and pasta aisles, singles like Alana Squire sparked conversations and bonded over this new way to meet potential partners.

“You can’t complain, and you’ve just got to keep an open mind and see what it’s all about,” Squire said.

Those in attendance said it was a casual way to check out what the city has to offer.

“The lighting is better, so you know what you’re getting into,” said Elizabeth Simpson, who was also searching for a suitor.

Others found it less intimidating than the usual dating events.

Kelley Robinson, a social psychologist, was at the event to observe the interactions. She said Winnipeg lacks a strong singles culture, and events such as this one fills that void.

“It’s nice to get into a space where people are signalling that they’re available and that they’re interested,” Robinson said.

Event organizer Lucas Andrich said he was blown away by the response.

“I’m really happy with it,” Andrich told CTV Winnipeg. “I didn’t think this many people would show up.

The turnout also surprised Safeway, who saw larger-than-usual crowds for a Tuesday evening.

When the event took off online, the company decided to roll with it. Employees distributed free cupcakes among the shoppers.

Safeway spokesperson John Graham said the event isn’t something they’d want to host on an “ongoing basis.”

“But for a one-time-only event, it’s going to be a lot of fun.”

With a report CTV Winnipeg’s Meghan Roberts