Canadian bakery cashes in on the 'Cronut' kraze with a 'Crookie' treat
Published Saturday, July 6, 2013 6:41PM EDT
A Toronto bakery is winning some international attention for a new pastry it whipped up only five days ago.
Clafouti Patisserie in the Trinity Bellwoods neighborhood started serving the high calorie croissant-Oreo hybrid this week.
The British Daily Mail newspaper published an article on the concoction Friday afternoon, comparing the Clafouti treat to a New York hi-cal craze called the “Cronut,” which combines the delicate layer of a croissant with the fried exterior of a classic doughnut.
The new dessert emerged after weekly newspaper The Grid TO challenged five Toronto chefs, including Clafoutis’s owner, Oliver Jansen-Reynaud, to bring the “double bake” trend to Toronto.
The challenge was to create a new dessert using two classic but different ingredients.
Jansen-Reynaud chose the soft croissant and the crunchy cookie, and made it a new addition to the menu this week. It's essentially an Oreo cookie sandwich in a buttery croissant.
Clafouti is well-known to locals for its rich desserts, breakfast specialities and croissant sandwiches.
As for the future of the Crookie, “We’re going to plan for the next few weeks to make a hundred a day,” Clafouti baker Kyle Marsh said. "As long as it goes we'll ride the wave. "
"It's really good," one customer told CTV News. "I would have another one."
The Manhattan bakery that serves the famous “Cronuts” sees 6 a.m. lineups for its treats, and has resorted to holding a lottery to determine which daily customers can earn the privilege of trying one in a hundred.