Canada's 'Mo Bros' raise more than $32M for Movember
Published Wednesday, November 30, 2011 6:47PM EST
Thousands of moustachioed men helped Canada become the world's leading country in Movember donations, using their whiskers to raise more than $32 million in the last 30 days.
Those same men will become reacquainted with the sight of their upper lips on Wednesday as the hair-raising month of Movember draws to a close.
Participants in Movember will be waxing, shaving, and shearing off the facial hair grown as part of their effort to raise money for prostate cancer research and awareness.
While it may be easy to giggle at your loved one's Burt Reynolds or Ringo Starr-inspired ‘stache, Canadian "Mo Bros" take their cause seriously by putting their money where their mouths are. (Okay, maybe slightly above.)
As of Wednesday afternoon, Canada had raised a lofty $35,127,716, from 245,739 donors.
In becoming the world's leading country in Movember donations, Canada has nudged the event's home country of Australia out of the top spot.
Originating in Australia, Movember has swelled into a global movement with more than 1.1 million participants every year. Supporters -- who identify as "Mo Bros" and "Mo Sistas" -- are found around the world.
Here in Canada, some of the highest-profile participants were on Parliament Hill, where 75 MPs donated their upper lips to the cause.
Liberal MP Justin Trudeau, who has been sporting a Zoro-esque goatee and moustache combo, said that $70,000 was raised by the MPs who took part in the campaign this year.
"I've been having too much fun," Trudeau told CTV's Power Play, "so I'm keeping my moustache for another month or so -- carrying it into ‘Manuary.'"
Likewise, NDP MP Peter Stoffer said that the campaign has been the source of much goodwill among Parliamentarians.
"It's a lot of fun, and at the same time, there's a collegiality among all the members of Parliament from all the parties," said Stoffer, who sports a moustache year-round but shaved it on Nov. 1 to take part from scratch.
When asked who has the best MP moustache in Ottawa, both Trudeau and Stoffer agreed that fellow NDP MP Pat Martin should take the honours.
"He has a walrus on there," said Stoffer. "He's a Chia Pet on steroids."
Pete Bombaci, the national director of Movember Canada, said he believes the campaign has been successful because it combines lighthearted fun with a serious cause.
"We see year to year people are embracing this campaign like never before," he said.
All funds generated from a Canadian Mo Bro's stache, whether it's a Fu Manchu or Dali-inspired, go directly to Prostate Cancer Canada.
That means your husband, boyfriend or son's "Magnum P.I." or "Inspector Dupont" could be indirectly contributing to the agency's genome research, scientist awards or pilot grant programs.
According to Prostate Cancer Canada, the disease is the most common type of cancer among Canadian men, affecting approximately one in seven.
The agency predicts prostate cancer will be diagnosed in about 25,000 men this year alone, a figure that doesn't include undetected cases.
Nearly 119,000 Canadians raised $22.3 million by participating in Movember last year, according to numbers from Movember Canada.