TORONTO -- Most Canadians will be armed with their smartphones while shopping this holiday season and likely won't pull the trigger on purchases without launching a few quick searches first, suggests new research released Thursday.
In an online survey of nearly 1,000 Canadians conducted last month, a majority of consumers said they planned to rely on their digital devices while shopping even more than they did last year, according to a report prepared by Tapped Mobile, App Promo and BrandSpark International.
About 72 per cent of moms aged 25 to 54; 77 per cent of male consumers aged 25 to 54; and 79 per cent of young consumers aged 18 to 29 said they already use a smartphone or tablet as a shopping tool in stores.
The respondents said they most frequently pulled out their phone to compare prices, to search for coupons, or look up product reviews.
