Just days after Starbucks Chairman and CEO Howard Schultz wrote an open letter that condemned the U.S. travel ban and promised to hire 10,000 refugees, the hashtag #BoycottStarbucks started trending on Twitter.

Within hours, the hashtag was hijacked by supporters of Starbucks, who agreed with the promises Schultz made in his letter on behalf of the coffee company.

The open letter – posted on the Starbucks website and sent to employees – was written in response to U.S. President Donald Trump’s executive order that temporarily suspended the U.S. refugee program and barred people from seven majority-Muslim countries from entering the U.S.

Schultz pledged to hire 10,000 refugees in the 75 countries the coffee company does business over the next five years.

“We will start this effort here in the U.S. by making the initial focus of our hiring efforts on those individuals who have served with U.S. troops as interpreters and support personnel,” wrote Schultz. He also pledged to continue to support employees’ health care, coffee farmers in Mexico and youth-hiring initiatives.

The pledge was met with disdain from some, who insisted that Starbucks should be hiring “American first” or should hire American veterans instead of refugees. People also used the hashtag to show that they were deleting the Starbucks app or selling their stock in the company.

However, after noticing the trending hashtag, supporters of the refugee hiring plan began to use the hashtag ironically, tweeting out their support for the company and encouraging others to boycott so “I can study without intolerant conservatives in my presence,” as one Twitter user said.