Amazon adds 1M more products to Canadian site
Amazon added more than one million new items to its Canadian website Tuesday as part of an aggressive push over the past year to beef up its offerings to Canadian customers. (Ealasaid Haas / Flickr)
Andrea Janus, CTVNews.ca
Published Tuesday, April 1, 2014 12:44PM EDT
Amazon added more than one million new items to its Canadian website Tuesday as part of an aggressive push over the past year to beef up its offerings to Canadian customers.
The company has added two new “stores” to Amazon.ca: the wireless store will have more than one million items, while the musical instruments store will include more than 75,000 items.
The new stores are among the 16 the company launched at Amazon.ca over the past 12 months.
The wireless store will boast a range of products from accessories for smartphones and tablets to Bluetooth products, car accessories, chargers and headsets. Musicians will find everything from saxophones to DJ equipment at the musical instruments store.
"Customers can now order a new reed for their woodwind instrument, find the latest DJ equipment, search for a new drum set, discover the perfect case for their wireless device or buy an extra cell phone charger from the convenience of their home,” Alexandre Gagnon, country manager for Amazon.ca, said in a statement.
Many items from both stores qualify for free shipping, the company said.
Last year, Amazon.ca more than doubled its number of “stores,” the last two stores being the grocery and auto stores, which were added on Halloween.
The grocery store’s offerings include more than 15,000 dry food products, while the auto store includes more than 200,000 items from car care products to tools and accessories. Other stores launched in 2013 included office, toys and games, beauty and health, and personal care.
Canadian consumers have long complained that Amazon.ca’s offerings don’t come close to matching the variety found on the company’s U.S. site. Amazon says it plans to continue expanding the number of products available on its Canadian site, but has yet to unveil the details.
Meanwhile, recent reports show that Canadian e-commerce spending hit new highs during last year’s holiday season and will only continue to grow.
A survey conducted by PricewaterhouseCoopers in February found that 87 per cent of Canadian respondents shopped online at least once a year, while half said they shop online at least once per month.
MasterCard’s SpendingPulse report said that Canadian spending online hit 7.8 per cent of total retail sales last December, setting a new record.