Rolls-Royce will show off its new Dawn car model online next Tuesday, September 8, at 9 a.m. ET.
The much awaited unveiling, the first online launch in the brand's history, will come one week before the Frankfurt Motor Show, which begins the following week.
While the teaser images for the vehicle don't reveal it in detail, users can expect a convertible version built on the same platform as the Wraith, though it is set to be a striking and original soft top in its own name.
The new car conjures up images of the company's Silver Dawn, a drophead vehicle from the 1950s. The present-day Dawn will be a drophead as well, seating four people.
Regarding the new convertible, aimed at a younger demographic, the company said: "The Rolls-Royce Dawn will also prove itself to be the muse that leads its owner to believe that at the start of the day, anything is possible."