The company renowned in the U.S. for eking extra performance out of Chryslers and Dodge models and adding personal touches to Jeeps is looking to get European drivers hooked on Mopar muscle, too.

It will be doing that in part by showcasing a host of accessories for Fiats and Alfa Romeos (Mopar is now a part of Fiat Chrysler after all) but for the first time in Europe it will also be showing two completely ‘Moparized' Jeeps designed to augment all-terrain performance while remaining totally European Union road legal.

The Jeep Wrangler Rubicon MoparONE rides 50 millimetre higher than the standard Wrangler thanks to a special lift kit. And to prevent underbody damage it's also fitted with Mopar guardplates. There's a hood scoop detailed in black to help the 2.8-litre turbodiesel engine breathe better, a redesigned front grille for better protection against knocks and scrapes and a light bar with halogen lights for serious off-roading.

There's also a steering damper system and 17-inch alloy wheels wrapped in oversized Hankook tires for greater grip and control. The final exterior touches include half front doors, a Hyper Green paint finish and side rails that can be used as standing platforms.

Even in completely 'stock' form, the Wrangler Rubicon is already the most off-road capable model in the Jeep range. Therefore for its second custom model, Mopar has gone with the Jeep Renegade which is a much more lifestyle-focused vehicle and one that shares its underpinnings with the Fiat 500x. It's finished in Solar Yellow with U.S. army star decals plus matte black front grille and a mesh roof rack.

However, as well as improving its looks, it should also deliver more in terms of all-terrain prowess thanks to a lift kit which increases ground clearance by 25 millimetres and bigger, all-season tires. Under the hood there's a 2-litre 140hp diesel engine and that's mated to a six-speed manual transmission and a 4X4 active drive system.

Mopar is making its European stand as the SUV finally goes mainstream on the continent. Almost 25 per cent of all vehicles sold this year to date have been of the crossover variety and as demand for SUVs continues to grow, so too will the demand for personalization and customization.