Land Rover drives into the luxury travel market
Range Rover and Abercrombie & Kent launch luxurious road trip. (Land Rover)
Published Thursday, January 28, 2016 9:39AM EST
As well as creating one of the world's most exclusive and luxurious off-roaders, Land Rover believes it has what it takes to curate equally exclusive holidays.
In partnership with Abercrombie & Kent, Land Rover has created a "once-in-a-lifetime" holiday that it's calling "the most luxurious road trip on Earth." It takes in five continents, eight countries, nine world-class hotels over three weeks and, of course, involves a Range Rover, the SVAutobiography to be exact.
"We set out to design a trip worthy of the ultimate luxury SUV and thanks to our partners at Abercrombie & Kent we have achieved just that. From Europe to Australia, this trip is all about the epitome of luxury but done so in a Land Rover way -- the unexpected, the off-the-beaten-track and the once-in-a-lifetime experiences. This itinerary represents the definitive drive adventure, achieved in the definitive vehicle," said Mark Cameron, Land Rover Experiential Marketing Director, at Jaguar Land Rover.
For £100,000 (about US$142,000) per person, based on two sharing, the three-week global adventure starts in Monaco with a drive along mountain passes into Italy and a stay on Lake Como at the Four Seasons Cap Ferrat, the Villa d'Este. This leg of the tour also involves a helicopter tour of the Alps and lunch at Joel Robuchon at the Metropole before flying out to Morocco where guests can get to grips with desert driving.
The tour then moves to Arizona and the Amangiri resort in Utah before guests spend three days in Chilie and pass the final leg of the journey in Australia before flying back to London once more.
Simon Lynch, Director of Business Development, Abercrombie & Kent, adds: "A&K are delighted to be partnering with Land Rover on offering this, the most ultimate of driving journeys. Our love of adventure, combined with exploration and luxury for over 50 years, gave us the inspiration for this expedition, which is packed full of unforgettable experiences. Our pioneering customers will explore landscapes, see wildlife and meet communities well and truly off the beaten track."
Even though the itinerary is comprehensive, there is huge scope for further personalization when making enquiries at Abercrombie & Kent's offices in London, Abu Dhabi or Monaco.