On Tuesday Lamborghini CEO Stephan Winkelmann took the wraps off the fastest and most powerful street-legal production car in the marque's history.

With 759bhp on tap from its 6.5-litre naturally aspirated V12 engine it can hit a top speed of 349 kilometres per hour and go from 0-100 kilometres per hour in just 2.8 seconds, making it faster than the current flagship Aventador SV.

However, the new car, unveiled at the Geneva motor show will be limited to 40 multi-million-dollar examples -- 20 coupés and 20 roadsters -- and was built to honor the 100th anniversary of Ferruccio Lamborghini, the Italian industrialist and entrepreneur that founded the company and who is essentially responsible for the concept of the supercar.

As such, designers were given carte blanche to come up with something, freed from the constraints required of a full series production model, and the result, according to Winkelmann, is: "the most fitting tribute to Ferruccio Lamborghini in his centenary year."

As one would expect from a special edition Lamborghini, the Centenario looks suitably outrageous. However, the jutting spines and carbon fiber blades are the result of form following function. With so much power available, everything possible has been done to ensure downforce and to stop the car from taking off and launching into the sky.

It's also why the car has four-wheel steering as well as four-wheel drive and why the rear wing extends and rotates upwards -- to keep the car glued to the road and to aid with braking when a sudden halt is required.

Lamborghini hopes that owners -- and each car is already accounted for -- will take their cars to the track to enjoy its full capabilities and to that extent as well as an infotainment system, Apple CarPlay support and an on-board wi-fi hotspot, the car has the same sort of telemetry technology found in race cars. Therefore it can monitor and compare lap times, g-force generated in the bends and a host of other circuit-focused data. It even has cameras integrated into the cabin so that each lap, and your passenger's expression, can be recorded for posterity and shared on social media.