Infiniti hopes Q60 executive coupe will help drive brand success
The Infiniti Q60 on display at the 2016 North American International Auto Show (Newspress)
Published Tuesday, January 12, 2016 12:45PM EST
Infiniti is on a roll and is hoping that its new executive coupé -- the Q60 -- can help the brand drive into uncharted territory in 2016 as a genuine competitor to cars like the BMW 4 Series.
"Infiniti had a record year in 2015," said Roland Krueger, president of Infiniti Motor Company.
For the first time since being spun out from Nissan as a standalone luxury brand in 1989, the company has sold more than 200,000 cars in a calendar year -- 215,250 to be precise. It's a figure that puts Infiniti on a par with Porsche (a record 225,121 sales in 2015) in the luxury car stakes.
"The excellent sales results are due to a strong product lineup, superior customer service, and our committed dealer network. I'd like to thank all of our customers around the world who have made Infiniti their trusted purchase, as well as our retail partners for delivering outstanding customer service," explained Krueger.
And with the Q60 coupé, unveiled for the first time at the North American International Auto Show in Detroit, Infiniti is hoping that 2016 will be another record year.
But to do so, it will have to convince potential clients that the Q60 is a worthy challenger to the BMW 4 Series or Audi A5. But Infiniti is ambitious and knows it needs a car in this category.
As Francois Bancon, Infiniti Vice President Product Strategy, explains: "The new Q60 will ensure Infiniti's position as a leader in the segment. Premium customers around the globe love a sports coupe that offers power, performance and prestige -- and the Q60 delivers on all three fronts."
Bold words, but the Q60 is a bold styling statement that manages to stay on the right side of aggression within its 4.68-meter length (see more photos here).
But looks are only part of the package, the car will need to perform, too if it really wants serious drivers to give it serious consideration. And on paper, the Q60 won't disappoint. It has a brand new, lightweight twin turbo V6 running the show. It develops 400hp and sends that power to the back wheels, only. Unless things get tricky, then it can serve up grip to the front wheels too thanks to a smart all-wheel-drive system that has been designed to step in only when absolutely necessary.
"The Infiniti Q60 conveys a powerful elegance through its daring design, and has the performance credentials to match -- thanks to next-generation ride and handling technologies and up to 400 horsepower," Krueger stated. "The Q60 will affirm Infiniti's leadership in the premium sports coupe class."